Hot Off the Press: Postcard Printing

Jennifer
March 12, 2014

I am a sucker for print postcards. As I stand at the café waiting for my coffee, I peruse the stacks of postcard handouts. I learn of art exhibits, neighborhood handypeople, theater productions and new businesses. I’ve even been known to frame the more creative postcards – my way of being able to afford artwork!

Postcards are the perfect marketing tool because of their versatility: You can print them in a number of sizes and in full color or black and white. Postcards are inexpensive to print, which is ideal for nonprofit organizations and other budget-strapped companies, and they're easy to hand out – through direct mailing, a street team or just setting them out at a club, restaurant or gallery. I’ve chosen postcards as a cheaper option than holiday cards or invitations.

Postcards are one of PsPrint’s most popular print products, and below is just a smattering of what we print here every day. Perhaps you’ll find an idea for your next postcard promo campaign! I like the postcards that have an eye-catching, compelling image on one side that entices me to flip it over for all the information on the other – that’s smart marketing.

If you’re looking for design inspiration for business cards, sales sheets, posters, invitations or stickers, then be sure to seek out last week’s “Hot Off the Press.”

Jack London Square Farmers’ Market

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The Chocolate Bark Co.

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Best Friends Animal Society

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Design by Erick Delgado for Creative State at San Francisco State University

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Camp Greenheart

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Adam J. Kurtz

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Design by Artemus Reano for Don’t Watch This Show LIVE!

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Design by East Bay Express for Oakland Indie Awards

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Design by Shelby Designs for Kenneth Rainin Foundation

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Design by Josh Zuilkowski for Spring Valley Community Church

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Art by Crystal Wagner for her show at Hashimoto Contemporary

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Design by Darren Johnson for Ex’pression College

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Design by Corie Youngblood for Christian Worship Center

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Design by Ashley Inzer for Soul Shoppe

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Photography by Irene Searles and design by Gary Waymire for Freewheel Brewing Co.

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Victory Outreach Church of Fremont

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About Jennifer Moline

Jennifer Moline writes for the PsPrint Blog as well as maintains its Twitter, Facebook, LinkedIn, Google Plus and Pinterest presences. She also guest-blogs for such notable graphic design blogs as Fuel Your Creativity and Inspiredology. She’s previously written about technology and small business for news websites, magazines and newspapers. In her off-hours, Jennifer can be found roughing it in the mountains or tucked away in a movie theater.

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.

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