Postcard marketing is a staple of small business and freelance success. Postcards are less costly to print and mail than regular direct-mail packages. They are also sans-envelope, and recipients don't...
A business card is like a handshake. It's part of the first impression folks get when they meet you. You don't want your handshake to be too weak and floppy, nor do you want an intense Arnold Schwarze...
Reem Rahim bears the stereotype of the small-business owner of wearing many hats. As co-founder with her brother Ahmed Rahim of Numi, an Oakland, Calif.-based tea company, she is also creative directo...
Have you been lucky enough to go on a vacation recently? Not just a weekend trip to the beach, but a real vacation. A journey to a distant, unknown and beautiful place where you escaped your daily ro...
The big buzzword now is “blog”. Everyone has one, and it’s probably one of the most profitable online industries out there.Think about it, 15 years ago there was no such thing a professional blogger,...
One of the most cringe-worthy things I can think of is a paper cut to the tongue. But with direct-mail services, you can bid adieu to licking stacks of envelopes – and even save money. If you’re shaki...
Think about your favorite fast food restaurant, or your favorite cartoon, or your favorite soft drink.Not only do these businesses have recognizable images, characters and colors, they brand themselve...
Looking for unique birthday invitations for your next celebration? You can try going to the local pharmacy or even a paper boutique, but all you'll find are high-priced cookie-cutter invites. When buy...
Ronald McDonald as a guns-a-blazin’ bad guy? An Evian-emblazoned blue sky? Welcome to the world of “Logorama.” Last week I attended a screening of the 2010 Oscar-nominated animated short films. Among...