The most challenging part of print marketing often is finding a striking image that will lure people in. But galleries have it easier than other businesses – they can use a bold piece of art on a postcard handout or promotional poster. This week’s collection of design inspiration includes show booklets and postcards printed here at PsPrint for exhibits at Louisiana State University School of Art Foster Gallery, Santa Monica College Barrett Art Gallery and Simmons College. The art sells itself in print marketing for these galleries – there’s no need for typography flourishes or complicated design. Rather, a simple “who, what, when, where” suffices. Don’t miss last week’s “Hot Off the Press,” which reminds you to at least start thinking about your holiday marketing plans. PsPrint is already seeing orders for season’s greeting cards, calendars and gift catalogs!
What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.