It’s not exactly surprising news that Hot Off the Press is a big fan of animals. I love to showcase printed pieces that feature adorable animals, because I'm not made of stone. So, obviously when...
Marketing
You’ve printed a professional business card, a cool sticker or an informative brochure, now what? Marketing to the rescue! All the designing and printing in the world won’t help you, if you can’t spread the word about your business, product, service or event. We can help! Below you will find PsPrint Blog posts jam-packed with clever marketing ideas to help you market your business, product, service or event.
Decade-long PsPrint customer Jill Tracy wears a lot of hats: composer, pianist, singer and storyteller, for sure, but also promoter, booker, manager and stylist, among others. “I have always done...
Don’t hit that nail on the print marketing coffin just yet, because print isn’t dead. This week’s “Hot Off the Press” scares up a bunch of Halloween and other scare-iffic print orders by PsPrint...
It’s beginning to look a lot like Halloween! Fall is here, and with that comes Pawtrero’s annual dog-rescue benefit in San Francisco. We printed the paw-some promotional poster for the “Dog Day...
Print marketing continues to evolve as designers and marketers find new ways to use it for promotional purposes. For example, business cards aren’t just for networking anymore. Small businesses...
Designers often get used to designing certain print materials. Postcards, business cards, flyers – graphic artists can rattle off dimensions and visualize the design space in their sleep. But what...
Consider the booklet. Designers and other creative professionals use them as portfolios. Wedding planners order them for programs. Companies make marketing collateral out of them for trade shows....
How often have you heard someone claim they’re not affected by advertising, or that they ignore commercials and think society is too consumer-oriented? All of that is certainly debatable, but...
Sometimes marketing is much more than advertising – it’s art! I would frame a number of the PsPrint orders in this week’s “Hot Off the Press,” including promotional posters we printed for...