Marketing

You’ve printed a professional business card, a cool sticker or an informative brochure, now what? Marketing to the rescue! All the designing and printing in the world won’t help you, if you can’t spread the word about your business, product, service or event. We can help! Below you will find PsPrint Blog posts jam-packed with clever marketing ideas to help you market your business, product, service or event.

December 4, 2014

It’s not exactly surprising news that Hot Off the Press is a big fan of animals. I love to showcase printed pieces that feature adorable animals, because I'm not made of stone. So, obviously when...

December 8, 2013

Decade-long PsPrint customer Jill Tracy wears a lot of hats: composer, pianist, singer and storyteller, for sure, but also promoter, booker, manager and stylist, among others. “I have always done...

October 16, 2013

Don’t hit that nail on the print marketing coffin just yet, because print isn’t dead. This week’s “Hot Off the Press” scares up a bunch of Halloween and other scare-iffic print orders by PsPrint...

October 9, 2013

It’s beginning to look a lot like Halloween! Fall is here, and with that comes Pawtrero’s annual dog-rescue benefit in San Francisco. We printed the paw-some promotional poster for the “Dog Day...

September 18, 2013

Print marketing continues to evolve as designers and marketers find new ways to use it for promotional purposes. For example, business cards aren’t just for networking anymore. Small businesses...

September 11, 2013

Designers often get used to designing certain print materials. Postcards, business cards, flyers – graphic artists can rattle off dimensions and visualize the design space in their sleep. But what...

September 4, 2013

Consider the booklet. Designers and other creative professionals use them as portfolios. Wedding planners order them for programs. Companies make marketing collateral out of them for trade shows....

August 28, 2013

How often have you heard someone claim they’re not affected by advertising, or that they ignore commercials and think society is too consumer-oriented? All of that is certainly debatable, but...

August 21, 2013

Sometimes marketing is much more than advertising – it’s art! I would frame a number of the PsPrint orders in this week’s “Hot Off the Press,” including promotional posters we printed for...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.