Cutting costs in tough economic times is a harsh business reality. How do you know what you can cut and what you have to leave alone? You can only save so much on paper and other office supplies....
Printing
You could have the coolest design ever, but if you print it incorrectly and on flimsy paper, then you’re doing a disservice to your design. Perhaps you are planning on printing flyers to promote your business, but maybe door hangers would be the better option. These are just a few of the useful tips you will find in these PsPrint Blog posts below covering all aspects of printing. Whether you are printing a small sticker or a large vinyl banner, we’ve got a blog post that can help you.
May 12, 2009
In this current economy many people who have been laid off or let go have thought about turning to freelancing. Some will be successful, others will not. What will be the factor that makes the...
May 6, 2009
The “tweet” business is growing faster than anyone could have ever imagined, but is it a good business strategy for your online sales approach? In short — yes. There are a couple of good reasons...
May 4, 2009
There is a little pizza shop here in town. A mom and pop that only has one location, but they make the best pizza around, and they make a habit of getting your order right the first time. Their...
April 29, 2009
I have read thousands of pages from hundreds of business experts, all trying to tell the world what the most important business tools are. A good CRM, customer feedback, print campaigns, etc. Are...
April 28, 2009
As you plan your marketing campaigns — e-mail and print — you and your team face the old question of using long sales copy or short. There are theories that support both. In truth everyone is...
April 28, 2009
Every successful direct-mail campaigns has been tested and retested. Once it has been found to be effective, do you stop testing? You shouldn't. Customers’ needs and demands change quarterly,...
April 23, 2009
When creating a duotone in Photoshop, the first thing you need to do is convert the image into greyscale. Under the image menu, go to mode and then greyscale. You will get a pop-up window that...
April 22, 2009
Branding and producing printed materials are a key part of any marketing plan and serve to support sales, public relations and image building efforts. Your company will need to design a logo and...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
