Author Archive | Jerry

7 Tips For Freelance Copywriters In A Bad Economy

Ad budgets are slashed and there are layoffs at ad agencies. It is still a good time to be a freelancer in a bad economy. …

The importance of keywords in post titles

seoThere are two camps on this topic. One believes that keywords are all important. Why bother writing if people can’t find your blog to read …

The benefits of economic recessions

You are probably thinking that anyone who says there are benefits of economic recessions is off their rocker, but you would be wrong. This post …

Full-page ad vs. an insert

Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be …

Don’t downsize your ads

In the world of print ads size does matter. Not just size, but staying the same size with your ads. Having to down-size your print …

Direct mailing musts

Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and …

Direct mailing musts

Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and …

Let’s talk about custom fonts

Custom fonts can play an influential role in your layout and overall design of a printed ad. The format the ad ultimately takes doesn’t matter. …

Tips for choosing a quality brochure template

Brochures come in many forms — postcards, tri-fold brochures, flyers, etc. — but there are a few tips that need to be followed when you …

12 tips for an effective company website

You may feel a bit lost after launching your company website. This is especially true for small business’s that do not have an IT guy …

Does your website need a makeover? Part 2

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As promised, here are a few more suggestions on how to evaluate the …

Does your website need a makeover?

In the business arena today you must have a website to compete on an even playing field, but does your website help your business or …

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