Jerry Brisinger

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About Jerry Brisinger

I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.

Author Archive | Jerry Brisinger

Friday, May 15, 2009 - 13:55

To launch a successful e-mail marketing campaign you must reach the right targeted audience for your business. In order to do that you may have to do one of two things: Have a great customer tracking system in place or buy a targeted mailing list.

If you have a customer tracking system in place, you have the whole system licked. You have your customers’ needs at your fingertips and can target your e-mails and direct mailings towards those needs. Should that not be available to you then you might want to go with option no. 2.

Friday, May 15, 2009 - 13:53

piggybankCutting costs in tough economic times is a harsh business reality. How do you know what you can cut and what you have to leave alone? You can only save so much on paper and other office supplies. Pretty soon you have to begin to wonder: Should I cut my print marketing or find a way to lower the costs of my online campaigns?

Tuesday, May 12, 2009 - 09:03

In this current economy many people who have been laid off or let go have thought about turning to freelancing. Some will be successful, others will not. What will be the factor that makes the difference? A realistic vision of what freelancing is like will be the key to success or failure.

Here are 10 common myths — or misconceptions — people commonly have about freelance work:

Wednesday, May 6, 2009 - 05:58

The “tweet” business is growing faster than anyone could have ever imagined, but is it a good business strategy for your online sales approach? In short — yes. There are a couple of good reasons to use Twitter as a companion marketing tool for your overall strategy.

Twittering is quick. You can use less than 140 characters (letters) to twitter what is going on in your day or talk about a new service or product you are offering. I have used it myself when I have added new items to my online store.

Monday, May 4, 2009 - 19:04

pizza-boxThere is a little pizza shop here in town. A mom and pop that only has one location, but they make the best pizza around, and they make a habit of getting your order right the first time. Their service and food would be enough to make most people order from them again, but, just to make sure, they put coupons on the pizza boxes. Maybe you are asking yourself, “So what?

Wednesday, April 29, 2009 - 06:43

I have read thousands of pages from hundreds of business experts, all trying to tell the world what the most important business tools are. A good CRM, customer feedback, print campaigns, etc. Are they right? I don't think so. I think you are born with your greatest business tool: your voice.

Tuesday, April 28, 2009 - 20:16

As you plan your marketing campaigns — e-mail and print — you and your team face the old question of using long sales copy or short. There are theories that support both. In truth everyone is right. Short copy will work for a large portion of your customers, while long copy is occasionally needed.

A large majority of customers, the one's that your CRM has directed you to mail to, will be swayed by short copy. Short copy simply describes a product, tells the price and leaves the sale dependent on the customers existing need.

Tuesday, April 28, 2009 - 20:13

grade-card

Every successful direct-mail campaigns has been tested and retested. Once it has been found to be effective, do you stop testing? You shouldn't. Customers’ needs and demands change quarterly, monthly and sometimes weekly.

Testing doesn’t have to be difficult or extensive. Start by testing different audiences to see who the right target is for your product or service.

Wednesday, April 22, 2009 - 18:25

Branding and producing printed materials are a key part of any marketing plan and serve to support sales, public relations and image building efforts. Your company will need to design a logo and place it on stationery, business cards and signs. Along with these, the logo must appear on all of your brochures, direct- mail pieces and other publications.

Wednesday, April 22, 2009 - 18:22

couponsThe recession — depression, if you ask me — has forced more and more consumers to clip coupons. As a low-budget family, we have been captains of the coupon for many years. I see more and more people in the checkout isles with their coupons in hand. So, what does that mean for your company?

Wednesday, April 22, 2009 - 18:19

paperlessThe World Wide Web was once seen as the route to a paperless society. While e-mail boxes are stuffed and there is a booming e-commerce industry, there are still those people who can only be reached by print ads.

Tuesday, April 14, 2009 - 01:01

How many times have you been to the ballpark and seen the name of a restaurant or bar on the uniform of a team? How about the local festivals? Have you ever counted the banners hanging from tables? Any business that can manage it has a banner or is listed as a sponsor for an event or tournament. Why? Because the advertising benefits are tremendous.

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