I am the Marketing Director of a small media development company. We deal with hardware,software, and hard goods. As part owner of that company, I am able to see many of the true inner workings of the decision making process. Over my years in the marketing field I have striven to show simplify people's way of thinking on the subject. Many executives and small business owners try to over complicate the entire idea. They are wrong. In my posts I hope to show you what it is that I mean.
Ad budgets are slashed and there are layoffs at ad agencies. It is still a good time to be a freelancer in a bad economy. The spending for ad is down. That is where the freelance copywriter comes in.
You have lower overhead and can bid lower than an agency can.
Getting Started
There are two camps on this topic. One believes that keywords are all important. Why bother writing if people can't find your blog to read anyway. The other camp thinks that your content should pull in links and then readers. They say that writing for humans is the most important issue of blogging to begin with.
You are probably thinking that anyone who says there are benefits of economic recessions is off their rocker, but you would be wrong. This post will try to help you to understand that there can be a silver lining to all of these troubles.
Stimulus checks
Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be done with an insert or a full-page ad, or is a smaller ad going to be sufficient? These questions plague the marketing professionals all of the time.
Here are a few points to ponder before you decide:
In the world of print ads size does matter. Not just size, but staying the same size with your ads. Having to down-size your print ads has a lot to say about your company.
Always increase the size of your display print ads, never decrease them. Reverting to a smaller size gives prospects and clients the impression that you are having to cut back. It's better to run a smaller ad consistently until you can afford to run a larger ad (for at least six months).
Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and sales are the end goals of direct mailings.
Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and sales are the end goals of direct mailings.
Custom fonts can play an influential role in your layout and overall design of a printed ad. The format the ad ultimately takes doesn't matter. You can stick a custom font in from time to time or place to place and add to the quality — and sales conversion — of anything you mail out.
There are a couple of things to consider about custom fonts, though:
Commitment
Brochures come in many forms — postcards, tri-fold brochures, flyers, etc. — but there are a few tips that need to be followed when you are looking for a template to guide you through the creation process.
A brochure can be a double-edged sword. If it is created effectively it will promote your company, help with marketing and sales and assist in the branding of your company's name. If it is poorly constructed it will be considered trash and tarnish your company's reputation.
You may feel a bit lost after launching your company website. This is especially true for small business's that do not have an IT guy let alone a whole department. Your biggest wonder is why you are not getting more traffic and a whole bunch of e-mails and orders.
Search engine optimization can cost you a fortune and you know that some people are able to do their own, so why can't you? Here are 12 free tips to help you get ahead with your website:
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As promised, here are a few more suggestions on how to evaluate the effectiveness of your website. After you read these, if you have any other points, please feel free to send a comment.
In the business arena today you must have a website to compete on an even playing field, but does your website help your business or hurt it? Customers look for several things when they go to a website and if yours does not perform you will find yourself with a low sales conversion rate and wasting your money on a dud of a site.
Here are a few questions and answers to help you evaluate whether your website needs a makeover or not:
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
