If you’re a graphic artist, I’m sure you can agree with me when I say, enough Scriptia! Enough Times New Roman! Enough Zapfino! Sure, these fonts are pretty, and if used correctly, they can enhance an...
Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be done with an insert or a full-page ad, or is a smaller ad going to be sufficie...
In the world of print ads size does matter. Not just size, but staying the same size with your ads. Having to down-size your print ads has a lot to say about your company.Always increase the size of y...
Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and sales are the end goals...
Logos are powerful tools in your visual arsenal. How many of these logo fragments can you identify? The example below contains fragments of 18 well-known corporate logos. Jay Doblin, who is a theorist...
Last year I attended the How Conference where I heard Joe Duffy speak. Duffy, a creative director and expert in branding and design, has worked with clients such as Coca-Cola, Jim Beam, Starbucks and...
Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and sales are the end goals...
What did I ever do before I had an iPhone? Here’s my list of the applications that I wouldn’t be without: 1. Job-Time Tracking $2.99 2. Color Expert $9.99 3. Video Photoshop CS4 New Features Tutorial...
Custom fonts can play an influential role in your layout and overall design of a printed ad. The format the ad ultimately takes doesn't matter. You can stick a custom font in from time to time or plac...