June 17, 2009

If you’re a graphic artist, I’m sure you can agree with me when I say, enough Scriptia! Enough Times New Roman! Enough Zapfino! Sure, these fonts are pretty, and if used correctly, they can enhance an...

June 17, 2009

Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be done with an insert or a full-page ad, or is a smaller ad going to be sufficie...

June 16, 2009

In the world of print ads size does matter. Not just size, but staying the same size with your ads. Having to down-size your print ads has a lot to say about your company.Always increase the size of y...

June 15, 2009

Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and sales are the end goals...

June 14, 2009

Logos are powerful tools in your visual arsenal. How many of these logo fragments can you identify? The example below contains fragments of 18 well-known corporate logos. Jay Doblin, who is a theorist...

June 12, 2009

Last year I attended the How Conference where I heard Joe Duffy speak. Duffy, a creative director and expert in branding and design, has worked with clients such as Coca-Cola, Jim Beam, Starbucks and...

June 10, 2009

Today’s competitive marketplace and economy makes it essential that you use direct mailings to promote your business. Positioning your company for increased traffic, growth and sales are the end goals...

June 10, 2009

What did I ever do before I had an iPhone? Here’s my list of the applications that I wouldn’t be without: 1. Job-Time Tracking $2.99 2. Color Expert $9.99 3. Video Photoshop CS4 New Features Tutorial...

June 9, 2009

Custom fonts can play an influential role in your layout and overall design of a printed ad. The format the ad ultimately takes doesn't matter. You can stick a custom font in from time to time or plac...

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What is the PsPrint Blog??

The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.