I realize that direct marketing has been discussed ad nauseum on the Internet and in the classroom. You can read until your eyes burst and your stomach turns and still not understand what is going...
brochures
September 1, 2009
My business is not what you would call traditional. I sell in all 50 states. That is pretty common nowadays, but my product is individualized for each group based on their geographical location....
July 31, 2009
As a freelancer writer and marketing guru(self proclaimed) I have faced the every depressing feeling of being overwhelmed with work. You know, you turn on the computer and 30+ emails, sales...
July 14, 2009
New copywriters may feel overpowered by all of the different mediums they are having to learn how to write.
It doesn't matter if you are...
June 17, 2009
Grabbing the attention of potential customers is the name of the ad game. Which way is the best way to do that? Can it be done with an insert or a full-page ad, or is a smaller ad going to be...
June 8, 2009
Brochures come in many forms — postcards, tri-fold brochures, flyers, etc. — but there are a few tips that need to be followed when you are looking for a template to guide you through the creation...
April 22, 2009
Branding and producing printed materials are a key part of any marketing plan and serve to support sales, public relations and image building efforts. Your company will need to design a logo and...
April 8, 2009
Probably the most important aspect of any direct-mail campaign is to make sure your postcard or brochure stands out and accurately represents your company. Not only does it have to standout and be...
April 7, 2009
Yesterday I opened the newspaper to read about the latest bailout mess. AIG seems to be paying bonuses right and left. The members of Congress are pointing fingers and claiming they were unaware...
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What is the PsPrint Blog??
The PsPrint Blog is a resource for graphic designers, freelancers, small business owners and fans of print marketing. You'll find helpful techniques on printing everything there is to print, including business cards, postcards, brochures, stickers, invitations, greeting cards, door hangers, magnets and more. The PsPrint Blog shares creative ways to improve your design and layout skills, and useful tips for marketing your business in any medium. We also like to have a little fun, sharing design inspiration and spotlighting some our favorite customers' printed pieces in our "Hot Off the Press" series.
